The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
This is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in their own life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:
•Discover, clarify, and align with what the client wants to achieve
•Encourage client self-discovery
•Elicit client-generated solutions and strategies
•Hold the client responsible and accountable
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.
“Life coaching is a widely misunderstood approach.
By some considered a modern form of counselling, by others an expensive agony aunt and by many a bi-product of American’s attitude to chasing the proverbial dream. The truth couldn’t be more different.
Life coaching has grown to be a hugely successful form of talking therapy, to the extent that it has helped turn people’s lives around. A life coach is someone that looks to empower others by helping them make, meet and exceed goals in both their personal and professional lives.”